Become a BLPR Underwriter

When you sponsor programming on Blue Lake Public Radio, you are accomplishing two things: Your ad messages are being broadcast to a difficult-to-reach and important audience and you are helping to keep this Public Radio station, with its unique, Classical, Jazz, and NPR Morning Edition format, on the air.

WBLV FM 90.3
With 100,000 watts, WBLV is West Michigan’s most powerful National Public Radio affiliate, reaching 18 Michigan counties and serving listeners in Muskegon, Grand Rapids, Grand Haven, Holland, Pentwater, Ludington, Big Rapids, and other communities in West Michigan.

WBLU FM 88.9
Located in the heart of Grand Rapids, Michigan's second largest city, WBLU simulcasts WBLV programming and serves the entire Grand Rapids metropolitan area.

WBLV and WBLU are West Michigan's only stations playing Classical Music, plus Jazz (both featuring local Blue Lake hosts), and NPR’s Morning Edition.  Other fine arts programming includes performances by the Grand Rapids Symphony & West Michigan Symphony; and broadcasts of Garrison Keillor's "A Prairie Home Companion," the Metropolitan Opera, the New York Philharmonic, Chicago Symphony, and NPR’s Piano Jazz with Marian McPartland.  .

As you might expect, Blue Lake Public Radio reaches a discerning, generally more affluent, and well-educated audience. Demographic information about the Classical, Jazz & NPR audience is available upon request.

Blue Lake Public Radio is a non-commercial, Public Radio facility, owned and operated by Blue Lake Fine Arts Camp, and funded by grants and contributions from national, regional, and local sources, including foundations, businesses, and individual listeners.

Blue Lake Public Radio is committed to enriching life in West Michigan by providing the finest cultural programming available.

If you would like more information about program sponsorships on Blue Lake Public Radio, please contact Paul Boscarino at or by calling 1-800-889-9258.